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In the past, marketing efforts traditionally focused on showing customers what they needed. But this marketing strategy doesn’t work as well with young consumers who purchase products online. eCommerce brands will need to take a different approach to attract and retain these customers, who are now a significant segment of the overall market.

The average person now spends over one year and two weeks of their lives waiting in shopping queues, according to a report from Intel and Box Technologies. Long queues not only discourage customers from even joining the line, but once in the queue, many will walk away and never come back if you make them wait too long.

The eCommerce industry is constantly evolving, and this year hasn’t been any different. The global pandemic has accelerated growth in online shopping as more and more consumers are realizing the benefits of buying what they need and want from online sellers.

If you’re an eCommerce seller, what you do involves much more than just selling products online and getting them into the hands of customers. To create a successful and sustainable business, you need to build trust and lasting relationships with your customers. And that often involves handling returns.