The Returns process is one of the most potentially important elements of any DC’s sustainability planning and calculations. Why? First of all, it’s important to recognize that no direct-shipping business can grow, or even survive, in a market where there is not an open-ended return policy. Customers have now been conditioned to “shop” online, not just buy. Not sure what size or color you need? Order all four, then return the ones you don’t want. That is how easy it is to “shop” online now. And while some other lesser-known Brands pioneered that model LONG before the internet existed, Amazon made it the DE FACTO standard and now it is a bare minimum requirement just to be credible.
