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In-Store Fulfillment and Ecommerce Channels Require Omnichannel Strategies

Last year retailers everywhere in every niche, B2B and B2C, had to either learn how to do Ecommerce and In-Store Fulfillment for the first time or learn to do it much better on a bigger scale than ever before. What businesses did to engage with customers on the front end – evolving their offerings into a multichannel or omnichannel presence – was not always matched by the evolution required in the back end for fulfillment.

Topics: Process Improvement ECommerce In-store fulfillment