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When it comes to running a thriving online business, there are a lot of moving parts to consider. While fulfillment might be low on the list, it should be one of your priorities because of how much it impacts the customer experience.

While customers give their loyalty to certain brands, businesses only build loyalty when they get the fundamentals right. Specifically, did your customer get the right product? Was it delivered on time? Was the shipment damaged?

In the past, marketing efforts traditionally focused on showing customers what they needed. But this marketing strategy doesn’t work as well with young consumers who purchase products online. eCommerce brands will need to take a different approach to attract and retain these customers, who are now a significant segment of the overall market.

The average person now spends over one year and two weeks of their lives waiting in shopping queues, according to a report from Intel and Box Technologies. Long queues not only discourage customers from even joining the line, but once in the queue, many will walk away and never come back if you make them wait too long.

The eCommerce industry is constantly evolving, and this year hasn’t been any different. The global pandemic has accelerated growth in online shopping as more and more consumers are realizing the benefits of buying what they need and want from online sellers.

You may not be able to make a tanker ship move faster or source materials that have become scarce. These are factors that are sadly beyond your control. But your business’s commitment to customer service is something you do control. And it’s also a major differentiator in supply chain management.