Let Customers Buy Where They Want
Optimizing store operations has led to an unintended consequence. There are many areas left without quick access to checkout terminals. In a typical big-box store, customers may walk as much as two to five minutes to reach the nearest checkout terminal. The lack of checkout terminals in areas of the store called POS deserts has a negative impact on the customer experience. (Note: POS deserts are areas at least 50 feet away from the nearest checkout terminal.)
Research shows that most top retailers in the United States have at least 25% of store floor space in POS deserts. Providing POS capability to these POS deserts could enhance the customer experience significantly without raising costs significantly. Rather than adding more POS terminals, it is much less expensive to add mobile carts with portable power to a POS strategy that will reduce the need for POS deserts. Sales associates can be where the customers are, serving them with excellence thanks to the versatility of these mobile POS carts.