1. “Why not make the work easier and more interesting so that people do not have to sweat? The Toyota style is not to create results by working hard. It is a system that says there is no limit to people’s creativity. People don’t go to Toyota to ‘work’ they go there to ‘think’” – Taiichi Ohno
2. “The most dangerous kind of waste is the waste we do not recognize.” – Shigeo Shingo
3. "Many good American companies have respect for individuals, and practice Kaizen and other TPS {Toyota Production System} tools. But what is important is having all of the elements together as a system. It must be practiced every day in a very consistent manner–not in spurts–in a concrete way on the shop floor." - Fujio Cho, President, Toyota Motor Corporatio