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When you’re in the business of selling products, how you get them into your customer’s hands is critical to your success. If you don’t have a well-crafted and executed order fulfillment strategy, there’s a good chance you’re going to run into some challenges.

Now that the COVID-19 pandemic has given online shopping an unprecedented boost, how products get to consumers and delivery time have taken on increasing importance. Unfortunately, logistics providers have suffered from their own setbacks thanks to supply chain, labor, and other challenges over the past several years.

For anyone setting up an eCommerce business, having efficient and effective logistics is critical. An eCommerce warehouse is a vital part of this back end of your operations, which takes in shipments from suppliers, holds inventory, and sends products out to customers.

With retail eCommerce revenue projected to exceed $1.3 trillion by 2025, eCommerce fulfillment operations have been struggling to keep up with higher than estimated growth. The COVID-19 pandemic fueled more online shopping, illustrating for many consumers the benefits of being able to order items online with a few simple clicks.

eCommerce has evolved to become the preferred form of retail for many types of goods and services. According to a recent report by Adobe, the COVID-19 pandemic boosted online shopping in the U.S. by $183 billion, a 42% increase in 2020 over the prior year.

This week we are sharing a guest blog by Chris Crane of Excelsior Integrated.

Improving your product delivery can have a substantial impact on your customer satisfaction and overall success. If you want to grow your business, then you will want to evaluate your shipping methods, among many other aspects that can delay your products getting to your customer's front door.

Amazon Prime has set the standard for speedy delivery to consumers since 2005, putting pressure on brick-and-mortar and ecommerce retailers alike. Their more recent same-day shipping advancements as well as creative delivery options, like leaving packages inside consumers’ homes and vehicles have earned them notoriety as the preeminent retailer nationwide. These order fulfillment improvements have also drastically reset consumer expectations.

It's a common challenge during peak Holiday season. Every year, thousands for warehouses across the world ramp up for an explosion of shipping that challenges even the most sophisticated warehouse managers. By some estimates, Catalog and E-Commerce businesses generate nearly 60% of their annual sales in the last four months of the calendar alone.

One common "challenge," which might be considered a "good problem to have" is the "hit product" where there are hundreds or even thousands of orders every day for a single product that everyone wants...or wants to give as a gift. When there are so many single-item orders for the same item like this, it seems wasteful to run all of them through the standard picking, sorting and packing process that a typical order would go through.