Vested Partner
Can-do 'Tude
Simple efficient
Purpose Built
Like many great innovations, Newcastle began with tinkering in a basement. Our Founder and CEO John O'Kelly knew that real-time mobile access to data would make warehouse workers wildly more efficient – but how to do it?
A year of missed dinners and late nights yields our first Industrial Powered Cart, ready to revolutionize how warehouses and DCs do business. The design gets a few more tweaks, but already points to great things ahead.
But – not so fast. John isn't the first entrepreneur to find the world doesn't always catch on right away. He switches hats from inventor to explainer-in-chief, doggedly knocking (and knocking) on doors.
Eureka! A chance encounter at a trade show leads to a gigantic order from Staples. John's insight about the value of Powered Carts is validated, and a whole new industry is launched.
Employee #2, Christine Wheeler, comes aboard. Her job description? Marketing, accounting, purchasing, personnel, IT... the list of what she doesn't do is shorter. She embraces it all with her trademark competence and boundless energy.
Movin' on up. With orders piling up, Newcastle moves to larger digs in Woburn. John gets his basement back.
The now-perfected NB cart gets its first sibling – the larger PC – and Newcastle's commitment to non-stop innovation is firmly established. The PC is a hit.
Amazon picks up the phone. "Hello, Newcastle? Can we talk?" Um, yeah. They need more efficiency in receiving. We provide a solution Amazon says is "extremely easy to use," and we get our biggest order to date. Everybody's happy.
We add some critical new team members – and with orders growing by leaps and bounds, more space is needed. Again. Move number two lands Newcastle in a bigger production facility in Middleton, MA.
We engineer our first swappable power system, providing new levels of productivity for multi-shift operations...
... and then create a suite of standalone power systems to bring the benefits of power to customers with their own carts.
As the company grows, John emphasizes key core values to keep the company true to its mission. "To me, these are essential tenets of business. They're a big part of why I started Newcastle."
Kevin Ledversis joins the team as our first outside salesperson, bringing a new level of experience and success to sales – not to mention a great sense of humor. Under his leadership, sales (and the sales team) will grow many times over.
Newcastle embraces Lean Manufacturing. Not only does it align with Newcastle values, it cuts production time by 30% – and makes us better partners in our customers' quest to maximize their productivity.
Time to pack the moving truck again. We've outgrown our Middleton facility, and move to Haverhill, MA, almost tripling our square footage. (And we need every last one.)
It doesn't take a major milestone to appreciate what happens here every single day: a dedicated team of professionals, from management to manufacturing, working together with the single goal of making our customers' work easier and more productive.
In another industry first, we go all in on Lithium, and engineer a way-out-front industrial swappable power pack. Our Powerswap Nucleus® solution is so successful it literally redefines portable power, and we follow it with two more versions.
Our carts are already the most ergonomic available, but we take it a step further with the Apex – the cart for literally Every Body. On-the-fly adjustability means one cart can serve everyone equally well, across shifts or across facilities.
If you think we work our behinds off around here, you're exactly half right. Because we know a good time when we see one. Cornhole championships, river cruises, Duck tours, the Red Sox. Shown here: our Ugly Sweater Holiday Party. We're crushin' it, right? (Maybe a little too well.)
In our quest to help customers stamp out inefficiency, we create MotionMeter, Newcastle's first app. In just a few minutes, it enables customers to find and precisely measure wasted time in the workplace.
We don't have to tell you: Covid created unprecedented uncertainty. We pivot to highlight the social distancing that Powered Carts support, and promote our FH carts for healthcare testing sites. As Covid drives an explosion in e-commerce, demand for our solutions soars.
Despite the COVID-19 pandemic, our team remains at the top of its game. Shipping to 34 countries, with double-digit annual growth and a 100% committed team.
We’ve outgrown our space once again and settled into a new 38,000 sq. ft. facility in beautiful Amesbury, MA — proof that when you’re helping others work smarter, you end up growing, too.
Our fearless leader, John O’Kelly, is trading power carts for power naps! As he heads into retirement, Newcastle begins an exciting new chapter with TouchPoint, Inc. — a global leader in intelligent inventory management, access hardware, and healthcare solutions. The future’s bright, and John’s finally getting to sleep in!