Many small manufacturers get their start innovating around a single hit product but building on early success is often the hardest thing for a business to do. As Robert Glazer explains, “When you bet your company's future on just one product's explosive success, that doesn't automatically translate to long-term growth.”
The most successful manufacturers understand that resting on success can kill even the most popular businesses. A commitment to ongoing product development is the best way to ensure future relevancy. Developing additional products that align with a current area of expertise is crucial to building the brand and driving growth.
